Welcome to The Curative Company, where curation

meets creative. We are a specialized agency firmly

rooted in art and cultures. We believe that art, culture and commerce can intersect when properly managed to create a balance between these often conflicting concepts. The following project studies showcases the results of achieving this equilibrium.

Services

Brand Partnerships

Curative specializes in strategic collaborations that enhance brand reach and trust. By curating partnerships with reputable entities, we help expand your audience and amplify your brand's visibility. Our approach focuses on extending reach, amplifying credibility, and fostering thoughtful authenticity. We identify compatible partners, facilitate meaningful connections, and develop tailored collaborative strategies aligned with your objectives.

Installations

Our installation services possess the ability to completely revitalize any space, turning it into a captivating and lively environment that effortlessly captivates people's attention. We specialize in crafting remarkable installations that leave a lasting impression and foster genuine connections, particularly in public settings where unforgettable experiences are paramount.

Event Production

Creating an unforgettable event is a powerful method for showcasing your brand to your target audience. At our agency, we specialize in delivering comprehensive event production solutions, ensuring a seamless experience for you and your attendees. From initial concept development to stunning visual renders and flawless execution, we’ve been selected by top brands and artists as trusted partners throughout every stage of the process.

Production & Sourcing

Our expertise lies in leveraging the power of physical goods to forge strong connections with your audience and fan base. With a collective experience of over four decades in production and sourcing, we are well-equipped to deliver exceptional results. Our specialized focus areas include soft goods, apparel, footwear, collectibles, and fine art.

Content Production

Our content production services empower businesses with high-quality and engaging content across various mediums. We collaborate closely with clients to understand their goals and develop a tailored content strategy. Through comprehensive research and creativity, our team produces captivating content that tells the client's unique story, drives engagement, and achieves measurable results. By leveraging our services, businesses can enhance their online presence, establish brand credibility, and forge meaningful connections with their target audience in today's competitive digital landscape.

Louis De Guzman

MOVING PARTS 001 - Sculpture - NOV 2022

Louis De Guzman

MOVING PARTS 001 - Sculpture - NOV 2022

Louis De Guzman

MOVING PARTS 001 - Sculpture - NOV 2022

MOVING PARTS - 001 is a functional home décor sculpture created through a long-standing partnership with artist Louis De Guzman. The sculpture combines artistry and practicality by incorporating an incense burning cavity into the base of the vase. This innovative approach enhances the sensory experience of the artwork and invites users to engage with it on a deeper level. Meticulously crafted using premium materials, MOVING PARTS - 001 represents the seamless integration of art and functionality. The sculpture has garnered significant attention, inspiring other artists and designers to explore the fusion of aesthetics and utility. This collaboration reinforces our reputation as a curator of cutting-edge art and design.

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Slick

Primate 5506 Booth @ DesginerCon - NOV 2022

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Slick

Primate 5506 Booth @ DesginerCon - NOV 2022

Slick

Primate 5506 Booth @ DesignerCon - NOV 2022

At DesignerCon, Slick transformed his Primate 5506 booth into a captivating art installation. He showcased a

remarkable collection of vinyl figures, resin sculptures,

apparel, skate decks, and tote bags, all adorned on-site.

Guests were immersed in a jail yard experience, complete

with complimentary pat downs and the opportunity to get

prison flash tattoos with their purchases.


Curative played a crucial role by providing production assistance, staffing, smart contract deployment, NFT minting, and media support, ensuring the seamless execution of the event.


This collaboration between Slick and Curative showcased

the fusion of art, technology, and immersive experiences,

leaving guests enthralled by the transcendent journey

beyond traditional artistic boundaries.

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Louis De Guzman

COHERE - Wrigley Field, Chicago, IL - JUL 2022

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Louis De Guzman

COHERE - Wrigley Field, Chicago, IL - JUL 2022

Louis De Guzman

COHERE - Wrigley Field, Chicago, IL - JUL 2022

We take great pride in our longstanding collaboration with

the esteemed artist, Louis De Guzman, and consider it a

tremendous honor to have had the opportunity to work with him on his magnificent sculpture, COHERE. This

extraordinary piece was specifically commissioned by none other than the iconic Chicago Cubs, and it now holds a distinguished place within the permanent collection proudly showcased at Wrigley Field.


Introducing COHERE 700 lbs. of Electroplated Bronze

permanently housed and installed on the grounds of the

historic Wrigley Field. Beyond honored and humbled by this moment. Creating works to be captured and housed in history has been a full circle moment. Thank you to the city of Chicago, the Cubs Organization and beyond for the love snd support.” - Louis De Guzman

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FEWOCiOUS

Paint Party - VeeCon - Minneapolis, MN – MAY 2022

FEWOCiOUS

Paint Party - VeeCon - Minneapolis, MN – MAY 2022

VeeCon is the annual convention dedicated to showcasing VeeFriends, an NFT project by Gary Vaynerchuk. The Opening Night event was highlighted with an outdoor edition of FEWOCiOUS' Paint Party where attendees eagerly lined up for hours to gain entry to the exclusive art party.


The Paint Party had an electrifying atmosphere that welcomed guests to transform blank canvases into their own collaborative works of art. FEWO and his team collaborated with Curative to carefully plan and execute every aspect of the event. Curative's expertise in logistics and event production ensured a flawless execution despite unpredictable rain and hail right up to the start of the event.


VeeCon's annual convention celebrated VeeFriends, and its Opening Night featured a special edition of FEWOCiOUS' Paint Party. The Paint Party captivated the audience, and the meticulous planning and dedicated staff ensured a memorable and immersive experience for all attendees.

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FEWOCiOUS

Paint Party - NFT-LA - Los Angeles, CA – MAR 2022

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FEWOCiOUS

Paint Party - NFT-LA - Los Angeles, CA – MAR 2022

FEWOCiOUS

Paint Party - NFT-LA - Los Angeles, CA – MAR 2022

We had the privilege of collaborating with FEWOCiOUS at Art Basel, and our successful partnership led to an exciting new opportunity. They approached us to produce the next Paint Party during NFT LA Week.


FEWO and team wanted to build on the success of the last event and have a larger production this time around. We proposed a concept revolving around an immersive Underground Art Rave. Guests were transported into a world of creative liberation as they entered through a fog and laser filled tunnels. Once inside, they will had the opportunity to paint on various surfaces, from canvases hanging concert trussing to framed prints and mirrors. To enhance the atmosphere, we are incorporated custom sculpturework and decorations, illuminated furniture, and striking 20' LED wall creating an environment that sparks intrigue and innovation.


Paint Party was a standout event during NFT LA Week even though it was only open to FEWO collectors and friends of the artist.

Paint Party - Art Basel - Miami, FL - DEC 2021

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FEWOCiOUS

FEWOCiOUS

Paint Party - Art Basel - Miami, FL - DEC 2021

FEWOCiOUS

Paint Party - Art Basel - Miami, FL - DEC 2021

FEWOCiOUS' Paint Party took NFT NYC by storm, emerging as one of the most talked-about events during the week. Following our successful collaboration at ComplexCon, Victor and his team approached Curative to produce the next edition of the exclusive warehouse art party in Wynwood, Miami, coinciding with Art Basel.


Despite limited venue options, Curative skillfully secured the perfect location for the Paint Party, ensuring an unparalleled experience. Curative transformed the entire venue into a blank canvas, allowing guests to unleash their creativity. Canvases suspended from the ceiling and the walls inside and out became a playground for attendees turned artists, collaborating with FEWOCiOUS himself. It was a truly immersive and interactive art extravaganza.

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MARKET



Li Ning - Greater China Region - OCT 2020

MARKET

Li Ning - Greater China Region - OCT 2020

MARKET

Li Ning - Greater China Region - OCT 2020

The inaugural collaboration between Chinese sportswear

powerhouse Li Ning and American brand MARKET is a

remarkable fusion of outdoor aesthetics. This captivating

collection, encompassing a wide array of apparel and

footwear, boasts a standout piece—the versatile 2-in-1

water shoe clog. The entire line has been exclusively made available at Li Ning brand stores across the Greater China region, further emphasizing its regional presence and accessibility.

1000 Trees

Artwork Commissions


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Shanghai, China - MAY 2021

1000 Trees

Artwork Commissions

Shanghai MAY 2021

1000 Trees is a remarkable architectural project located in Shanghai, China. Designed by the renowned Heatherwick Studio, it is a visionary development that seamlessly integrates nature, art, and urban living. This mixed-use complex stands as a testament to innovative design and sustainable practices.


In a dynamic partnership with our esteemed fine art partner, Longmen Gallery Projects, Curative embarked on a remarkable endeavor to commission seven talented artists for a unique art project at 1000 Trees in Shanghai. Working closely with Longmen Gallery Projects, we oversaw the creation of 13 breathtaking original pieces of canvas artwork.


The commissioned artists for this extraordinary project include:

  • Aaron De La Cruz
  • DABSMYLA
  • Fanakapan
  • James Haunt
  • Persue
  • Pose
  • OG Slick

Studio 111

San Diego, CA - OCT 2020