Curative Company was formed officially in 2018, however our story goes back much further. Richard and Wally met as entrepreneurs in the mid-00s in the midst of the second generation wave of street wear brands, each working on their own brands. Finding their way in this niche sub-culture at the time required learning and taking on all facets of business, from marketing to brand building to production to how to make each dollar of the budget impact 10 fold.

“When you’re selling t-shirts and hoodies, how do you make consumers aspire to buy your brand’s? After all a t-shirt is a t-shirt, functionally they are the same.”

After leaving the apparel industry together, they created the first cool, fun shaped portable charger brand in order to expand their experiences into other product categories whilst operating an agency helping the expanding Chinese street culture market seek out brands and artists to work with. These experiences lead to the creation of Curative 1.0. A new agency that was focused on creating a bridge for western artists & brands to work within the Chinese market, while also helping artists produce art collectibles independently. Tapping into their collective capabilities to curate interesting collaborative projects while producing quality items for the culture.

”We wanted to make dope stuff and make sure the artists & brands got a fair deal in the process.”

With the ever shifting sands of culture, our agency’s mandate has evolved into something more expansive. Taking the culmination of our decades long journey, we now offer our comprehensive silos of capabilities to not just artists but to everyone out there brand building like we had done. The goal isn’t to be the biggest agency, we only care to curate and produce the best for our clients in order to enhance their authenticity and do great work for those that understand the power of cultures and branding.

“To rise above the competition, brands must do things that are authentically compelling so that the consumer simply can’t ignore what they see and feel the need to tell someone about it.”