Xin Tian Di (XTD) in Shanghai, an immensely popular food and shopping destination for locals and tourists, sought our team's expertise to revolutionize their Chinese New Year activation. In response, artist David Flores created the stunning "Tomodachi" sculpture, named after his French Bulldog, to commemorate the Year of the Dog. This remarkable 5-meter installation became a focal point in XTD's main courtyard, enticing visitors to interact and capture memorable moments, leading to widespread organic social media reach. Additionally, a carefully curated product capsule was introduced in a pop-up store near the entrance, offering visitors the chance to take home a piece of the Tomodachi experience.

To complement the main activation, XTD underwent a complete decorative transformation. Tomodachi-themed flags, vinyl wraps, hanging elements, and billboards adorned the interior, enveloping visitors in a visually captivating atmosphere. This immersive takeover provided a cohesive and memorable experience, reinforcing XTD's reputation as a top-notch destination.

In collaboration with XTD, our team brought a fresh and artistic approach to their Chinese New Year celebration. The Tomodachi sculpture, along with the pop-up store and extensive decorative elements, created an unparalleled experience, setting new standards of creativity and engagement in Shanghai's vibrant landscape.