In 2019 Chinese sportswear giant, Li Ning, placed a focus on including renowned street artists as part of their brand activations. This initiative marked the inception of an artist program, aligning with their pursuit of fashion and elevating the brand's value. Our team helped launch this initiative by carefully curating two artists, each possessing a distinctive style, to join forces with Li Ning for this project.

Slick, the famed multi-disciplinary artist and graffiti legend, joined forces with Li Ning to produce a remarkable collaboration. Their objective was not only to design a stunning collection of apparel, accessories and sneakers but also to incorporate Slick's iconic "Slick Hands" into the creation of the distinctive "LN Hands." This visionary concept was further transformed into a magnificent large-scale sculpture and a captivating hand-painted mural, skillfully crafted by Slick himself.

To unveil this extraordinary collaboration, a vibrant pop-up event took place at Beijing Sanlitun. Slick had the incredible opportunity to engage with both the media and passionate fans in person, forging genuine connections and sparking excitement. The launch event showcased the fusion of Slick's artistic vision with Li Ning's innovative designs, drawing attention to the compelling aesthetics and unique narrative behind the collection.