Li Ning, a leading Chinese sportswear company, sought to enhance their skate program through strategic brand collaborations. We partnered with Los Angeles-based streetwear brand Pleasures, renowned for their '90s grunge, metal, and punk subculture-inspired designs.

Pleasures designed an exclusive collection featuring Li Ning's Wave Pro sneaker alongside a range of ready-to-wear garments and accessories. The collaboration merges Li Ning's athletic expertise with Pleasures' signature aesthetic, offering a unique blend of style and performance.